Overview
A series of television commercials for Volvo Lebanon.
Mystery Box created x5 television commercials telling the story of ‘Mr. Lonely’; a kind sole who obediently abides by the rules of the road in downtown Beirut, where ignoring them has become the norm.
A national social change campaign, ‘Only The Lonely’ encourages people to reassess their own behaviour when faced with a surprisingly simple alternative.
CLIENT Volvo
AGENCY Interesting Times
Problem
The Challenge
Mystery Box were asked to illustrate and animate x5 television spots to support the behavioural change campaign for Volvo Cars. The design and creation of thousands of assets, including various cars, machinery, street elements, people and buildings - all animated to create x5 commercials of 30 seconds each.
Thinking
The Approach
The campaign encouraged the people of downtown Beruit to take a stand, by using the interactive installations throughout the city. The experiments were based on performing simple actions, which are uncommon in Beirut: hailing a cab from a taxi stand safely or using a zebra crossing with an LED-light alert to vehicles.
Result
The Experience
OnlyTheLonely.me generated 113,142 sessions and 72,432 users. 29.8% of the traffic came from referrals, while 22% came directly. Paid leads accounted for 41.4% of visits. More than 1,700 videos were shared from the stands, reaching 137,083 English language Facebook users. Volvo saw a 10x increase in showroom footfall, resulting in a significant sales boost. Our characterful commercials were delivered on time, in budget and to great effect.