Overview
The 007 Store is the official online shop for James Bond merchandise, collectibles and memorabilia.
Mystery Box was asked to design and build the official home of Her Majesty’s most revered secret agent. A place for fans and followers of the iconic franchise to keep informed about the latest 007 launches and browse everything from prop replicas to lifestyle products.
CLIENT EON Productions and Danjaq LLC
CREATIVE Mystery Box
AGENCY The London Film Museum
Problem
The Challenge
With a legacy dating back to the release of Dr. No in 1962, Mystery Box's own 'Q Branch' had to ensure this iconic store is easy to use and seamless to navigate. Our Design Director (led by Radim Malinic) focused on capturing the nostalgia of the brand, whilst conveying a sense of excitement and authenticity.
Thinking
The Approach
To successfully communicate the well-established brand identity and values, we needed to take people on a nostalgic journey through the classic catalogue of James Bond, whilst making the user experience as rich and dynamic as possible. The store utilises the Shopify platform and is written in fully custom Liquid.
Result
The Experience
A commercial and technical success, the user is presented with an evocative and sentimental journey, enabling them to navigate the extensive James Bond catalogue and acquire a piece of the action. The end result provides an exciting shopping experience for an incredibly broad demographic, whilst intelligent cross-sell and up-sell technology ensures the user consistently discovers something new.
Mystery Box was asked to design and build the official home of Her Majesty's most revered secret agent.
