Mystery Box

Volvo

Only the Lonely

A series of 6 TV ads for Volvo Lebanon, telling the story of ‘Mr. Lonely’; a kind sole who obediently abides by the rules of the road in downtown Beirut, where ignoring them has become the norm. The large social change campaign ‘Only The Lonely’ encourages people to reassess their own behaviour when faced with a surprisingly simple alternative.

CLIENT

Volvo

CREATIVE

Rumble London

PRODUCTION

Mystery Box

AGENCY

Interesting Times

LAUNCH

Autumn 2014

Start+Project