The way we consume is changing
When you look around at the huge choice of devices available on the market today, it’s not surprising that research shows mobile internet usage is set to grow massively by 2020, with an increase of 86% from 2010. What is perhaps more interesting, is that this means the number of mobile internet users will overtake that of desktop users for the first time. Undoubtedly this change in the way people are consuming online information and viewing websites means we need to be considering how we engage with them to offer the best online experience for our brands and services. Responsive Web Design is a collection of techniques that allow a website to flex and adapt to the size of screen it’s being viewed on. Someone opening your site on a small smartphone will be shown the same site as the person opening it on their laptop but the site will have noticed the constraints and automatically reformatted to give the user an experience better suited to their device. No more loading a huge website and having to zoom in and out to find the content you’re looking for. Responsive web design takes into account interaction too and makes your site easier to use by acknowledging and integrating things like touch screens to aid navigation.
Future proofing: Responsive sites work well across the multitude of existing devices on the market. It’s a safe bet it will for considerable time to come.
Better, faster, smarter user experience: Optimising your site no matter what the user chooses to view it on makes their life easier. Happier customers means a happier business.
Cost Effective: Responsive sites take a little longer to put together, but they survive longer and the unified approach means management, support and upgrades only need be applied to one place. That saves time and money.
SEO optimised: Managing SEO for separate mobile and desktop sites is hard and doesn’t produce great results. Google recommends a responsive approach to combat these problems and a consolidated view of your results means more focus.
Improve conversion rates: An optimised and consistent site, no matter what platform it’s viewed on, provides a better experience for the user which is more likely to lead to them engaging with you than going elsewhere.
Responsive web design isn’t a trend any more, it’s a must. Being able to offer consumers a beautiful optimised experience regardless of their choice of device means you’ll have expanded the reach of your service and the chances you have of engaging with individuals. The long lasting nature of this approach is incredibly valuable and the cost effectiveness is a clear advantage.
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